UCSB Anthropology Brown Bag Lecture Series Presents:
Film and Fashion: Commercial Signification and Consumer
Subjectivity in Kathmandu
By Dr. Mark Liechty
This paper considers the relationship between commercial entertainment
and commodity promotion. Why is it that within months of the arrival
of video technology in Kathmandu in the late 1970s Western entertainment
media were able to spark demand for Western fashions that a prior decade
of Western youth tourists (and presumably youth "fashion models") had been
unable to elicit? I suggest that commercial media provide a crucial sphere
of signification in which commodities become meaningful and accessible to
local cultural projects.
Wednesday, October 16 1-2 P.M.
HSSB 2001A, Anthropology Conference Room
